MANAGEMENT TECHNIQUES AND APPLICATION

Rs. 850.00

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This is a comprehensive text on modern management which fully covers the new all-India CBCS syllabus of B.Com (Hons. & General) introduced from 2017 by the UGC. Apart from the standard topics of management it includes two new chapters: One is on Contemporary Management Tools and Techniques and the other is on Managerial Challenges in the 21st Century. This is not only an indispensable title for B.Com. (Hons. & General) students of all Indian universities but also a purposive one for all students of M.Com, MBA and professional courses such as CA, Marketing Management as also various diploma courses on general and functional management.

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